With completely no warning and 0 gilding the lily, Microsoft has abruptly shut down the flexibility to purchase films and TV exhibits through its retailer on Xbox and PC.

Individuals grew to become conscious of this as they visited the story, solely to be greeted by error messages. Microsoft, in the meantime, had posted up a Q&A detailing the adjustments whereas they within the course of of really making them.

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“Microsoft has stopped promoting new film and TV content material,” says the Q&A.

The excellent news – if it may be referred to as that – is that you may nonetheless watch the entire exhibits and films that you simply already purchased.

“You possibly can proceed to get pleasure from your present purchases utilizing the Microsoft Films & TV app in your Xbox or Home windows machine,” Xbox stated, whereas swiftly ripping down its personal storefront.

To this point, Xbox and Microsoft haven’t issued any official assertion on why this resolution was made, or why it was so sudden.

I’m going to imagine that the most definitely cause is that the storefront simply wasn’t very profitable. Netflix, Amazon, HBO Max (or no matter they’re calling it today) and a bunch of different subscriptions fashions are the dominant pressure, and I can’t think about Microsoft’s film and TV storefront was driving quite a lot of gross sales or leases in comparison with its operating prices.

Nonetheless, it’s peculiar for it to be shut down so abruptly. On the very least, firms usually announce these items prematurely, if nothing else as a result of folks will usually panic purchase a bunch of stuff earlier than it closes.

That stated, I can’t keep in mind the final time I used the shop.

It is also associated to Microsoft’s newest spree of layoffs, which has resulted in 1000’s of individuals shedding their jobs.