Guide Publicity is Even Tougher Than You Assume

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Welcome to Immediately in Books, our every day round-up of literary headlines on the intersection of politics, tradition, media, and extra.
Assume Exterior the Guide Overview
Seasoned ebook publicist Kathleen Schmidt will get very actual about the state of ebook publicity within the newest piece for her Substack, Publishing Confidential. The headline is that spotlight is the coin of the realm, it’s exhausting to return by, and the previous mannequin doesn’t work anymore. Schmidt encourages authors to not fixate on ebook evaluations (which, she appropriately factors out, don’t generate many gross sales anyway) and to “keep away from taking part in occasions merely for validation.” You’ll be able to feed your ego or your checking account however not often on the similar time. She additionally reminds authors that “the identical templates are repeatedly used: overview protection, NPR, particular podcasts, Goodreads, and so forth…A whole bunch of ebook publicists pitch the identical folks at these shops every day.” My groaning inbox and I can affirm that that is true. The entire piece is value studying, particularly in case you are or quickly will likely be publicizing a ebook.
Already?
Simply as I’d gotten my head across the actuality that Finest Books of the 12 months season now begins in mid-October, Vogue went and launched its Finest Books of 2025 So Far on
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The Odds Are Ever in Her Favor
Dawn on the Reaping, Suzanne Collins’s newest addition to the Starvation Video games prolonged universe, is catching fireplace this week. A prequel of kinds, the novel presents the backstory of fan-favorite character Haymitch Abernathy (performed to nice impact by Woody Harrelson within the movies). If, like me, you’ve been questioning how a lot urge for food readers nonetheless have for the sequence, which initially culminated with Mockingjay in 2010 (sure, associates, it’s been 15 years), right here’s your reply. Dawn on the Reaping outpaced Mockingjay and The Ballad of Songbirds and Snakes, promoting greater than 1.5 million copies in English in its first week on cabinets. Unbelievable longevity for a franchise in a time when TikTok modifications its favourite tropes each couple months.
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